© Cat Holloway / WWF
SUSTAINABLE BLUE ECONOMY
If managed sustainably, did you know that the Pacific ocean can generate a staggering USD 3 trillion annually, which would make it the world’s 7th largest economy? Its value isn’t just economic. The ocean supports over 3 billion people with food, jobs, and cultural heritage. By embracing a sustainable blue economy, we ensure these benefits last, promoting resilience and equity for future generations.

The sustainable blue economy is vital for the Pacific Islands, where the ocean is central to life. The blue economy refers to the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs, while preserving the health of marine ecosystems. This concept focuses on balancing economic growth, like fisheries and tourism, with the health of marine ecosystems. By adopting sustainable practices, these islands aim to protect their ocean resources while boosting their economies and improving livelihoods for future generations.

© Jason Chute/ WWF Pacific
WHY IS IT IMPORTANT?

At the heart of a thriving Pacific region is a sustainably managed blue economy. Without one in place, Fiji, Papua New Guinea and Solomon Islands face further vulnerability from climate shocks, poverty, lack of income and other connected devastating impacts. 

Across generations, Pacific peoples have determined time-tested and context-specific strategies to ensure that resources can recover and thrive in order to fuel their blue economy. But growing pressure from offshore fisheries, illegal, unreported and unregulated fishing, climate-induced shocks and other threats are jeopardizing the very balance of what has fueld lives in the Pacific for millenia. 

But by pouring back into the blue economy through community-led, sustainable approaches to recover precious marine resources, it's not too late to turn the tide. 

© Cat Holloway
WHAT ARE WE DOING?

We work to support a sustainable blue economy hand-in-hand with local communities, with a focus on enabling investments that will help deliver benefits for people and nature.

  • WWF-Pacific is making steady progress towards securing at least USD 30 million for this effort. In 2023, WWF Fiji signed the preparation grant with the Green Climate Fund (GCF) to develop a full proposal over 16 months. A full team is now engaged and an inception workshop at the end of October 2023 kicked off the process with government, private sector and other partners.
  • A major sustainable blue economy proposal for Solomon Islands is also making good progress and is due to be submitted to the Global Fund for Coral Reefs in 2024.
  • An initial assessment for Project finance for permanence in Fiji was completed towards the end of 2023 and will help inform future sustainable blue economy and conservation investments in Fiji. 

© Pacific Community
FEATURED QUOTE

© Margaret Tabunakawai-Vakalalabure

Margaret Tabunakawai-Vakalalabure

“The concept of a 'blue economy' encompasses a multitude of profound transformations in our approach to conservation. It signifies the creation of opportunities for our communities through the collaborative management of both our marine and terrestrial ecosystems. Over the course of 15-20 years, WWF-Pacific responded to the visionary call of the late high chief, Ratu Aisea Katonivere, dedicating ourselves to the preservation of the Great Sea Reef. Through this commitment, we have empowered our communities by nurturing Community Champions. We have also facilitated the inclusion of the Private Sector in the conservation sphere, working alongside government bodies and other Civil Society Organizations."

An excerpt from a message by Margaret Tabunakawai-Vakalalabure, Manager of the Fiji Coral Reef Rescue Initiative at WWF-Pacific, as featured in the 2023 WWF-Pacific Annual Report.

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